British Vogue reports that actress Scarlett Johansson has been signed as the face of L'Oreal Paris' new haircolor product line called HIP (High Intensity Pigments).
Where one door closes, another opens -- especially when it comes to beauty boutiques and A-list actresses. Just a month after Scarlett Johansson's role as the face of Calvin Klein fragrances came to an end, the bombshell blonde actress has been swept up by L'Oreal Paris to represent its new colour line: HIP High Intensity Pigments. "It's wonderful to be working with L'Oreal, a company that has celebrated independent women for years," says Scarlett. "I'm very excited to be part of this campaign, which is modern and fashion forward." The Match Point star, who is thought to have made $1 million-a-year through the cK contract, is estimated by industry sources to have been wooed by a $3 million-a-year deal this time around, according to WWD. HIP is expected to generate sales of $50 million in its first year and Johansson's contract will likely include the promotion of further make-up and haircare products in the future. Her first ads for the brand will air during the Golden Globes, of which L'Oreal Paris is the sole beauty sponsor, on January 16.We can imagine that she is, indeed, "very excited to be part of this campaign" -- but not because it's "modern and fashion forward." For a cool $3 million a year, even a campaign that was woefully passe without a shred of fashion-forwardness could seem new and exciting. Not that there's anything wrong with that.
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